Great for: healthy teeth, people who don't want fluoride in their toothpaste, natural-toothpaste newbies

Details

Fluoride-free and EWG-verified formula is safe for everyone
Coconut charcoal, coconut oil, and Vitamin C polish away bacteria
Whitening, but without a dark mess

Why we love it

This toothpaste is cleansing and whitening, with a fluoride-free formula that's approved by the EWG. It's basically the Holy Grail of toothpastes! If you're just switching to a natural toothpaste, this one feels a little more like the toothpastes you might be used to, so I find it makes the switch a little easier than jumping straight to a salt, clay, or powder toothpaste. It's also packed with ingredients we love: charcoal, coconut, and Vitamin C. It's so safe, the company even claims you can eat it! But we wouldn't recommend going that far. -Megan

Ingredients: Organic Aloe Barbadensis (Aloe Vera) Leaf Juice*, Soy-Free Vegetable Glycerin**, Calcium Carbonate (Mineral), Hydrated Silica (Mineral), Organic Cocos Nucifera (Coconut Oil)*, Xanthum Gum (Natural Thickener), Potassium Cocoate (Organic Coconut Oil Derived)*, Ascorbyl Palmitate (Non-Acidic Vitamin C)**, Organic Mentha Piperita (Peppermint) Oil*, Organic Mentha Spicata (Spearmint) Oil*, Organic Methna Arvensis (Menthol) Crystals*, Siraitia Grosvenorii (Monk Fruit) Extract, Hexane-Free Organic Stevia Rebaudiana Leaf/Stem Extract*, Organic Azadirachta Indica (Neem) Extract*, Carbon (Activated Charcoal Coconut Derived)*

*certified organic ingredient **non-GMO